A brief is an agreement that is set up between the client and a company wishing to carry out that particular task/s, there are many kinds of briefs and each of them are used in different kinds of discussions about a company doing some kind of work for the client.
Contractual:
A contractual brief has no room for discussion or changing any part of the arrangement, the company that takes a contractual brief is agreeing to carry out the tasks exactly as it is specified within that brief without changing anything. To try to change anything would mean breaking the legal law and facing legal action against you and your company. A good example of a contractual brief is when you try to look for a job and you're presented with a contract, you can read the contract and either agree or disagree with it but you cannot change it.
Negotiated:
A negotiated brief is an opposite to the contractual brief, here the client presents the contract to the company that decides to take it, but then that company can discuss and negotiate the terms of that contract, and how it has to be carried out. This also allows for the company to get a better understanding of what the clients wants since they can talk with them through each point of the contract. In the end it means that the product will be better and more effective. Negotiated briefs can take quite a lot of time dependent on how large in terms of finance and scale it actually is since both sides want to make sure that everything is understood and that both sides are comfortable with the agreement, since a lot of resources might be on the line it is important for that to happen. A negotiated briefs will involve a lot of meetings and paperwork.
Formal:
A formal brief is far more rigid in its bases, discouraging any kind of changes to the brief once it has been completed. A formal brief includes all the necessary information for both the client and the company doing the contract to carry it out properly. If you have a formal brief set up, it means that the contract will be more stable and ultimately the company carrying out the deal for the client will look a lot more professional in what they are doing, which means more contracts for them in the future. This type of contract is usually carried out on much bigger deals with bigger players within the designated industry.
Informal:
Informal is the complete opposite of a formal brief, where as the formal brief requires meetings, proper documentation and hard approach toward changing anything within the contract. In an informal brief, the client and the company contracted meet in a more 'open way' and talk about the job in a style of a conversation rather than a professional meeting with a lot of paperwork involved. This means that informal brief is easier to set up and easier to modify along the way (which can be both good and bad dependent on the situation, you can either agree on something easily, or the contract might get constantly modified over and over until one of the sides is dissatisfied with it meaning the work will stop).
Commission:
A commission type of brief, otherwise known as outsourcing, is a large brief that is sent by a client to a chosen company. What it involves is that a client will have a need, and they will announce a commission with certain requirements and a certain deadline, then, it will commission certain companies to carry out that contract, they will have to produce a brief about it and present it to the client. The client then can pick and choose (modify) the pitch and that company then carries it out. A good example is when a television program creates a commission for a new reality show on their channel, they would present the deadline, requirements etc. and then send it out. Then a chosen company would send them back a ready brief with target audience, budget, requirements, type of the show etc. Once completed, the client can use the material they ordered as they see fit (unless the brief states otherwise)
Tender:
A tender brief is quite similar to a commission, where a client creates a brief of work that is required, and then a company wanting to take the contract will prepare and present a pitch, there can be more than one company presenting their own pitch, creating competition between them. This allows the client to pick and choose the best ideas and what suits them best when it comes to carrying out the contract.
Co-operative:
A co-operative brief is a type of brief that is split between more than one company taking the job for the client. They can be found either in large, expensive contract's where a lot of manpower is needed, or in smaller (or bigger) jobs that require different specialists (for example building a house, one company might not have plumbers that are needed, thus the need to hire two). A co-operative brief allows for both companies to know what they need to do and their rewards for it, as well as discuss and resolve any issue between the two sides. Thus this brief makes sure that the contract is carried out smoothly albeit disagreement can arise between the companies.
Competition:
A competition brief is when a client just creates a contract, and then publishes it for ANY company to take it at any time (as long as they will complete it before the deadline). This means that there can be a lot of companies working on that certain project but in the end only one will get rewarded for the best work and the rest will get discarded. This allows for multiple of ideas to be generated and therefore a better project being done in the end if client spends his resources wisely.
Self-Development Opportunities:
Carrying out different contracts can improve a lot of my personal skills on different levels. This will mean that I will be able to undertake more difficult and larger contracts in the future since I will be more skilled and experienced over time.
Communication:
My communication skills will improve in pretty much undertaking any given contract, since communication is key in securing a good deal for me and my client. That means talking through the terms, what is required and what will I get for the job. In some briefs, I will communicate even more since I will have to discuss the contract in meetings and throughout doing it, since it might be changed. Overall, my communication skills will increase significantly.
Time Management:
My time management skills would improve thanks to being on a time limit for each contract, and a very tight one for some of them would mean I would learn even more. Having good time management would mean that I am able to finish contracts on or even before the deadline. This would of course yield me good opinions as well as valuable experience for the future.
Technical Skills:
Technical skills will improve on all fronts when doing the contracts, since a lot of different work will be expected from me, Possibilities include learning new techniques in software that I would already use as well as starting to use new software, also acquire new interpersonal and communication skills that would allow me to acquire jobs much easier in the future as well as carry them out faster. Thanks to a continual development my work would become better and better over time.
Career Progression:
Combining all the things that I would improve on in communication, time management and technical skills, I would imagine that my career progressions would be going at a much faster pace than before thanks to all these new skills that I developed. This means more opportunities and better income from doing contracts with clients. And then even more progression from that, effectively creating a 'snowball effect' of once you start rolling well, you keep on rolling.
Example of Briefs:
Contractual:
http://amyfallcollegework.blogspot.co.uk/2013/01/working-to-brief-in-creative-media.html
This contractual brief was created by a school called Queen's Park Lower School, which is hiring specialists to help them develop their creative learning programme for children. In this particular brief, a job place with a high salary is offered to any specialists willing to undertake a job in teaching children in a creative way. There is a deadline set by the place, any applicants that will express interest will be ignored beyond that deadline. The applicants are also required to have a set of skills such as being good with children, high standard in creative ways of teaching, the ability to communicate well as well as cooperate with students well. The applicants are also required to have a set of requirements before they can apply, in this case, all is needed is an advanced CRB check to see if the applicant has any criminal history as well as his insurance number.
The programme also lists it's goals and presents an inquiry question to the applicant for him/her find a solution to.
Negotiated:
http://www.celiacasanova.com/wp-content/uploads/2010/12/Negotiation_brief.jpg
The programme also lists it's goals and presents an inquiry question to the applicant for him/her find a solution to.
Negotiated:
http://www.celiacasanova.com/wp-content/uploads/2010/12/Negotiation_brief.jpg
This specific negotiated brief is asking to create a piece of creative art, as well as several concept arts of the final piece. This being the negotiated brief of course means that it can be adjusted throughout the process, but the basic principle stands, the applicant has a deadline of 6 weeks with specific schedule for the task provided. There are specific aims and objectives given to the candidate, such as knowing the surrounding city area from which the artist will be taking inspiration from as well as the ability to being observant and experiment with a lot of different designs. There is also a specific target audience given, that is, in this case, at people who would like a vision at the city of Lincoln as well as other artists and photographers. The target audience is also suitable for all ages and both genders but it is preferred for the person to be an age and profession so that they can fully appreciate the collage created by the artist.
The project also gives a basic outline of what the applicant has to do, such as the technique of creating the art, which is collage, as well as how many concept or different designs will be created.
Formal:
http://www.windomdam.com/correspondence.htm
The project also gives a basic outline of what the applicant has to do, such as the technique of creating the art, which is collage, as well as how many concept or different designs will be created.
Formal:
http://www.windomdam.com/correspondence.htm
This specific formal brief is about ongoing talks about removing a Dam in Minnesota that is placed on Des Moines River. This particular document was sent from the Minnesota transportation department to a group of engineers that had the plans of removing the dam, the transportation department of Minnesota is asking them specific information regarding bridge's around the dam, whether they will hold on after the water is released from removing the dam, they ask for specific information, such as construction plans and hydraulics evaluations.
They also ask other more specific questions related to the topic such as water levels after removing the dam, plans to solve the issue of rising water levels damaging nearby bridges as well as possible river bank erosion's due to rising water level because of the removal of the dam.
The Minnesota transportation department also provides all the necessary contact detail to exchange the brief between them and the engineers until it's ready to be implemented.
Informal:
This short informal brief talks about a conspiracy conflict between Pepsi and Coca Cola in the 80's. The brief talks specifically about a single individual, Morton Lapides, as one of the main participants within the conspiracy. The brief has several pieces of information, including dates and time stamps as well as references to specific laws within the United States governing body. The document is also filled with information about other specific lawsuits and convictions of important figures in the story, but mainly Morton Lapides. This short informal document is part of a bigger conflict between two soda giants.
Commission:
http://www.docstoc.com/docs/71470097/TropEx-2011-sculpture-commission-brief
This specific brief commissions a sculpture company to create some sculptures of tropical birds for a display for a tropical extravaganza event. This brief gives specific location address as well as a time stamp for when the event will be happening. It also gives a specific deadline for the proposal for the sculptures as well as states when chosen artists will be notified if they have been chosen and the dates in which the actual workshop is going to happen. It also gives other things, such as contact emails, individual contacts along with addresses, emails and mobile numbers.
The brief also states what is required of the hired artists, things like drawings of the sculptures and the individual birds that are going to be sculpted, scale of each sculpture, how much each sculpture will cost and what materials it will require and in what way the sculpture is going to be installed. The brief also requires for the applicant to provide his/her CV and previous works folder.
The brief then goes on to provide a description of the event, what the sculpture will stand for and where the sculptures will stand themselves.
Last but not least the brief provides a list of conditions that need to be met by the artists working on the sculptures, things like taking into consideration the materials that are going to be used, since the zone is a protected mini rain forest, as well as the fact that the sculptures need to be water resistant since they will be placed in a wet and humid area. For the sculptures to be easy to install as well as taking into consideration the fact that the materials should fit into the environment, lastly, it gives information that might get asked if it's not answered, that plant sculptures are not needed since they are already provided.
This brief is very detailed and is most likely the one final one that will get sent around to the applicants.
Tender:
http://www.docstoc.com/docs/87120169/Tender-Brief-July-2011
In this specific brief, a company with charity status named the Hebden Bridge Community Association that has recently acquired some land is looking to commission some specialists to find them partners that would be allocated in the currently being built building for the media industry. Within this brief, the company describes the working spaces and what is provided by them, things like broadband internet, stationary telephones, heating, electricity etc. As well as goes into specific detail on the sizes of each available work space for renting. They also give a description of the already conducted market research that they did before with a different company called the Burns-Collet.
This document done by Burns-Collet included many details of the surrounding area. Things including the types of businesses that are set up around locally, demand for small office space, levels of employment and self-employment, statistics on where the companies want to locate their businesses at, as well as other companies who want a presence within the local area. The document also describes how they got this data, through various internet surveys that were given out to local businessmen. The results were then analysed to see what those offices wanted the most, private and secure offices? dedicated spaces? high speed broadband internet? location of town center and places of interest as well as other information such as car parking and local food chains.
The study then concluded their results and came to a conclusion that potential 43 businesses might be interested in renting out spaces in the new buildings of the company.
Co-Operative:
http://www.statewidea.com/wp-content/uploads/2015/05/Contract_of_Sale_-_Cooperative_Apartment_Page_1.jpg
They also ask other more specific questions related to the topic such as water levels after removing the dam, plans to solve the issue of rising water levels damaging nearby bridges as well as possible river bank erosion's due to rising water level because of the removal of the dam.
The Minnesota transportation department also provides all the necessary contact detail to exchange the brief between them and the engineers until it's ready to be implemented.
Informal:
This short informal brief talks about a conspiracy conflict between Pepsi and Coca Cola in the 80's. The brief talks specifically about a single individual, Morton Lapides, as one of the main participants within the conspiracy. The brief has several pieces of information, including dates and time stamps as well as references to specific laws within the United States governing body. The document is also filled with information about other specific lawsuits and convictions of important figures in the story, but mainly Morton Lapides. This short informal document is part of a bigger conflict between two soda giants.
Commission:
http://www.docstoc.com/docs/71470097/TropEx-2011-sculpture-commission-brief
This specific brief commissions a sculpture company to create some sculptures of tropical birds for a display for a tropical extravaganza event. This brief gives specific location address as well as a time stamp for when the event will be happening. It also gives a specific deadline for the proposal for the sculptures as well as states when chosen artists will be notified if they have been chosen and the dates in which the actual workshop is going to happen. It also gives other things, such as contact emails, individual contacts along with addresses, emails and mobile numbers.
The brief also states what is required of the hired artists, things like drawings of the sculptures and the individual birds that are going to be sculpted, scale of each sculpture, how much each sculpture will cost and what materials it will require and in what way the sculpture is going to be installed. The brief also requires for the applicant to provide his/her CV and previous works folder.
The brief then goes on to provide a description of the event, what the sculpture will stand for and where the sculptures will stand themselves.
Last but not least the brief provides a list of conditions that need to be met by the artists working on the sculptures, things like taking into consideration the materials that are going to be used, since the zone is a protected mini rain forest, as well as the fact that the sculptures need to be water resistant since they will be placed in a wet and humid area. For the sculptures to be easy to install as well as taking into consideration the fact that the materials should fit into the environment, lastly, it gives information that might get asked if it's not answered, that plant sculptures are not needed since they are already provided.
This brief is very detailed and is most likely the one final one that will get sent around to the applicants.
Tender:
http://www.docstoc.com/docs/87120169/Tender-Brief-July-2011
In this specific brief, a company with charity status named the Hebden Bridge Community Association that has recently acquired some land is looking to commission some specialists to find them partners that would be allocated in the currently being built building for the media industry. Within this brief, the company describes the working spaces and what is provided by them, things like broadband internet, stationary telephones, heating, electricity etc. As well as goes into specific detail on the sizes of each available work space for renting. They also give a description of the already conducted market research that they did before with a different company called the Burns-Collet.
This document done by Burns-Collet included many details of the surrounding area. Things including the types of businesses that are set up around locally, demand for small office space, levels of employment and self-employment, statistics on where the companies want to locate their businesses at, as well as other companies who want a presence within the local area. The document also describes how they got this data, through various internet surveys that were given out to local businessmen. The results were then analysed to see what those offices wanted the most, private and secure offices? dedicated spaces? high speed broadband internet? location of town center and places of interest as well as other information such as car parking and local food chains.
The study then concluded their results and came to a conclusion that potential 43 businesses might be interested in renting out spaces in the new buildings of the company.
Co-Operative:
http://www.statewidea.com/wp-content/uploads/2015/05/Contract_of_Sale_-_Cooperative_Apartment_Page_1.jpg
This co-operative brief explains in detail a sale of an apartment between two parties. It gives a good description of the apartment as well as how much it costs to get a share of it. It also presents a list of fixtures that are exclusively owned by the original owner but are available for sale as well as a list of exceptions which are similar to fixtures, only difference being is that they are not available for sale under any circumstances. The document also involves closing dates for when the document will not be available as well as a list of documents that will be provided by the seller to the buyer.
Competition:
http://www.strip-appeal.com/?p=349
Competition:
http://www.strip-appeal.com/?p=349
This specific brief is talking about renovating and creatively re-designing a shopping mall as well as the nearby neighborhood in order to reduce car usage and instead promote healthier standards by allowing citizens to walk around freely and quickly to locations of interest. The brief includes a description of what the company offering the brief is and what it intends to do. They also provide a small context in terms of the area and what they want changed exactly. Then of course they talk about the brief itself, what they intended to do, who can apply with their responses to the brief, It states clearly what the applications will be judged on, things like clarity of idea, the usefulness of the design, how it looks and community relevance to it. The brief then offers a reward to the winners, by having their design tour the America and be widely known which will provide a lot of future rewards to the winners.
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